About Grove Planning
An advisor who works for you, not for one insurance company.
Independence means decisions start with your needs — not a predetermined product, and never a quota.
Advisor meeting a client over coffee
Grove Planning is an independent insurance advisory based in Calgary, Alberta. Being independent means decisions start with your needs, not a predetermined product.
While life insurance is often the starting point, the right plan may also include critical illness, disability, segregated funds, long-term care, or travel insurance — depending on what your situation calls for. We’re LLQP licensed and built this practice around one idea: insurance decisions shouldn’t require a finance degree or a sales pitch to understand.
Why independent matters
Fewer incentives. Better advice.
A carrier’s website can only sell you a carrier’s products. We start somewhere else entirely — with you.
Needs-based, not product-first
We start with your situation, not a predetermined policy.
No commission-driven upsells
We recommend what fits, not what pays best.
One advisor, one relationship
From application through claims — the same person stays with you.
The person behind the practice
Advisor headshot — replace with photo
Founder note
A name, a face, and a real conversation.
This space is reserved for the advisor’s bio, photo, and credentials. Share your story here — why you became an advisor, the kinds of clients you love working with, and the LLQP licensing and professional designations that back your advice.
Placeholder for advisor bio, photo, and credentials.
Let's start with a conversation
Curious what coverage actually looks like for someone in your situation?
No forms, no pressure — just five short questions to get us ready for a good first conversation.